Wayfair: Social Videos

During my co-op at Wayfair, I was able to work on these two assets completely by myself, from start to finish. For these videos, I did creative concepting, pitched to stakeholders, created shot lists, sourced product, directed talent, singlehandedly guided an editor, and wrote copy. The first video (bottom left, titled Hot Chocolate Bar) was the best performing asset of the month of December. It had an engagement rate of 0.35% which outperformed the rest of the channel by 1.5x.

During my time at Wayfair, I also worked on creating their Community Engagement Guidelines, put together monthly Competitor Analysis decks, wrote a plethora of caption copy options, created editing kick-offs for post production, and made onboarding decks for future co-ops.

For additional samples, please reach out directly via the contact page.