A Comet of Talent: Eladio Carrion’s Industry Rise
Carrion’s second brand ‘universe’ is his SEN2 KBRN persona, which he introduced by using the phrase in song outros as a singer signature, something common among the reggaeton community. SEN2 KBRN includes three albums (Vol 1., Vol 2., 3MEN2 KBRN) and a handful of collaborations. This segment of his artistry is deemed to be one of his most successful due to its diverse collaboration roster, as 3MEN2 KBRN expands beyond the typical reggaeton features. The album is the first of its kind in Latin trap, showcasing English-speaking and Spanish-speaking talent. Fans have dubbed the album ‘historic’ because of its fresh take on Latin trap, and because of its inclusion of American rappers like Lil Wayne and Future. This particular universe has also been met with multiple favorable chart outcomes, making Billboard’s Top 100 list and resulting in one of the tracks, Coco Chanel, being Carrion’s most streamed.
Career Stand-Outs
Carrion’s first notable project took off in 2019, when he released Sauceboy Freestyle and continued to drop freestyle singles by the same name, with different numerations. Carrion’s first album, Sauce Boyz (2020), featured a variety of different Latin artists and subsequently received an outpour of support. Its success continued, prompting Carrion to expand on his Sauce Boyz brand, releasing an extension of the album that same year. In 2021, he released Sauce Boyz 2, and proceeded to go on the Sauce Boyz World Tour in 2022. Sauce Boyz, and Carrion’s Sauce ‘universe’ have since expanded – with events, festivals, and merchandise under the brand name. Most notably, Carrion recently created “Sauce Boy Fest,” a two-day, coachella-style festival in Puerto Rico which took place this past May. Performers ranged from small local talent to famous rappers like Wiz Khalifa and Bizarrap. Carrion’s Sauce Boyz-verse has proven successful, making Billboard charts numerous times, and receiving RIAA platinum certifications.
Carrion’s second brand ‘universe’ is his SEN2 KBRN persona, which he introduced by using the phrase in song outros as a singer signature, something common among the reggaeton community. SEN2 KBRN includes three albums (Vol 1., Vol 2., 3MEN2 KBRN) and a handful of collaborations. This segment of his artistry is deemed to be one of his most successful due to its diverse collaboration roster, as 3MEN2 KBRN expands beyond the typical reggaeton features. The album is the first of its kind in Latin trap, showcasing English-speaking and Spanish-speaking talent. Fans have dubbed the album ‘historic’ because of its fresh take on Latin trap, and because of its inclusion of American rappers like Lil Wayne and Future. This particular universe has also been met with multiple favorable chart outcomes, making Billboard’s Top 100 list and resulting in one of the tracks, Coco Chanel, being Carrion’s most streamed.
Carrion’s Success
Carrion’s success and point of appeal may have received a boost due to recognition by big names like Bad Bunny, but ultimately, what makes Carrion stand out is his passion for music. Per an interview with POPSUGAR, Carrion established that he has one of the “richest musical backgrounds in the industry,” which transcends through in his lyricism and beats. His own personal background – cultural and beyond – shapes his music, bridging a gap between the modern and the classic and meshing different genres while maintaining a sense of authenticity. Fans respond positively to this, admiring his versatility and range, as seen through his multiple collaborations with artists from different musical genres. His humility and commitment to his music are also noticed by fans, who recognize his “sportsmanship,” which he discusses regularly – comparing music to sport, alluding that practice often beats talent.
According to Spotify For Artists, an exclusive platform available to musicians and record labels, Carrion has an impressive audience. He has amassed 25.9 million listeners, out of which he has an active audience of 15.3 million listeners. 18% of his audience is made up of ‘Super Listeners’, which Spotify describes as individuals who intentionally listen to their favorite artist’s tracks intentionally more than the average person (20x per track, 5 tracks minimum). Further, Carrion’s audience goes beyond the United States and minoring islands (his native Puerto Rico). The rapper has built a strong, loyal fanbase that sticks with him across social media and streaming services in countries like Mexico, Colombia, Spain, Chile, Peru and Argentina.